FASHION
ECOMMERCE
WEBSITE
My Contribution
UI design
UX copy
The Team
1 x Product Designer
1 x Marketing Team Member
As part of my role as a UI Designer at Monterail, I’m occasionally tasked with providing design support for the sales and marketing team. On this occasion we had to present our idea of how we would redesign the online shopping experience for a renowned Italian luxury fashion brand. The client’s primary objectives were to enhance user navigation, adopt a minimal look and create a smooth checkout experience.
Unwrapping the task
We had limited time to develop this proposal, but our main goal was to guide the client through important design and engineering considerations. Our aim was to empower them to cater to the needs of digital-first customers and gain a competitive edge in the digital space as a result. For instance, we carefully examined how the entire shopping experience could play a pivotal role in the client's efforts to boost social commerce.
“Social commerce is experiencing a surge in engagement from brands, consumers and investors alike as new functionality and growing user comfort with the channel unlocks opportunities for seamless shopping experiences from discovery to checkout. Though use cases differ across global markets, brands should double-down on tailored in-app purchase journeys and test opportunities in technologies."
The State of Fashion 2022, McKinsey & Company.
Thankfully, the proposal yielded a collaboration between the client and Monterail that, at the time of writing this, has gone beyond the initial scope discussed. Personally, I am excited to have firstly helped the sales and marketing team to close a deal, and secondly that my little efforts have been appreciated and implemented by a brand of that size.